Find Your Angle. Every good news story has an angle. ...Write Your Headline. Your headline should grab the attention of your audience. ...Write Your Lede. ...Write 2 - 5 Strong Body Paragraphs With Supporting Details. ...Include Quotes. ...Include Contact Information. ...Include Your Boilerplate Copy.
Every marketer should know how to write an effective press release. They’re essential for ensuring the media and public know your latest news.
Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write.
However, you need to know how to write them well. Journalists are extremely busy and only respond to the best pitches they receive. If you send something sub-par, it will get deleted.
Fortunately, if you spend the time to get it right, you can tilt the odds in your favor. In this post, you’ll learn:
How to identify newsworthy angles people care about. Every good news story should have a hook.The best way to write and format press releases for easy readability. Learn how to do it right the first time, every time.What to do to make sure your release gets read (and drives results). Stay out of the trash folder and make a real impact on your business.
Plus, you’ll find several templates and examples to follow. By the time you’re done, you’ll know exactly how to get your organization the attention it deserves.
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